WCCO.com debuts a site design refresh
I have received several questions about the new look that we debuted this week on WCCO.com. Our goal of this site refresh project was to achieve a better user experience through design. This isn't an all out redesign because our framework and back-end remained the same. The layout and appearance was changed to improve the following:
- Much more news and information centric
- Cleaner and easier to read layout and font selections
- Modern presentation of information
- More desirable, market savvy and tightly integrated sales opportunities(http://www.cbslocalsales.com/adgallery/)
We also put a lot of emphasis on our new video player design. The updating of the redesigned video player was focused on User Interaction Best Practices for Online Video. The new video player has arguably the best user experience in this market. The load times are extremely fast, and the ads are spaced out evenly so that a user is not being hit with ad after ad after ad. I challenge you to look at the other video players in the market and find one that is better!
New Video Player:
