Source: Inmagine.com
If you are a publisher or advertiser who thought online advertising snuck up on you, wait until you see how fast mobile advertising is coming. I shouldn’t even say coming, because it is already here.
Three years ago, mobile advertising really wasn’t advanced enough to bring any type or ROI. Most phones used what were called WAP browsers that were mainly text with a few small images. Nowadays with the emergence of smart phones, mobile browsers can show richer, more dynamic content as well as more targeted, impactful ads. Targeting by a person's current location will also be a big selling point on mobile advertising. Mobile Market View released a study recently by The Kelsey Group stating that 18.9% of mobile consumers in the United States are now using smartphones, with 49.2% planning to pick one up within the next two years. I wouldn’t suggest pumping dollars into mobile until your own mobile presence and strategy is solid, but I would plan a good amount of time and money in 2010 to be dedicated to mobile.
Just a glimpse of how the spending is projected in the mobile space:
I am sure you will be hearing a lot more from me on this topic, so stay tuned, and comment below if you have any thoughts or questions on this topic.
